Introducing the new BrightStar Senior Care Franchise “Earned It” TV Commercial
As a larger population than ever before ages, and time becomes the world’s most precious commodity, bringing expertise, comfort, peace of mind, and human connection to others is what matters most. Aging and thriving at home are the greatest gifts we can facilitate for our families.
Our loved ones deserve the very best care, which is why BrightStar Senior Care franchise focused our core brand positioning and National Advertising campaign on the sentiment that family caregivers believe their loved ones have Earned the highest quality care. The BrightStar Care “Earned It” national TV commercial, which launched May 5 across 30 channels, puts on full display the BrightStar Care commitment to honoring the rich lives of our loved ones:
For all the distinctions they’ve earned in life, there’s A Higher Standard of Home Care, BrightStar Care.
From care teams led by registered nurses to unmatched care expertise, BrightStar Care offers senior home care you can trust. 24 hours a day, 7 days a week.
Your loved one deserves care that’s nothing less than extraordinary.
Because they’ve Earned It.
“Our Clinical Quality standards give families tremendous peace of mind that their loved ones are receiving the best of care from qualified professionals,” BrightStar Care Chief Clinical Quality Officer Sharon Roth Maguire said.
“When we talk about ‘A Higher Standard of Home Care,’ we deliver on that message with our unique best practices such as the active involvement of our RN Director of Nursing in every client’s care, the oversight of our direct care team by our RN who does face-to-face in-home supervisory visits, competency testing of select caregiver skills, as well as person-centered client reassessments and plans of care designed to optimize client’s health and wellbeing.”
Our professional senior care franchise teams at more than 260 locations in 36 states are proud and passionate to provide local families A Higher Standard of Home Care — because they’ve Earned It.