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As the demand for home healthcare continues to rise, BrightStar Care is leading the way with over 420 locations and a business model built for more scale, stability, and purpose.
In a recent webinar, Chief Development Officer Pete First and Chief Strategy Officer Dean Ulizio discussed the strategies that have contributed to our brand’s growth, the importance of our diversified revenue streams, and how BrightStar Care franchisees are prepared to succeed in one of today’s fastest-growing industries.
A Model Built for a Growing Market
Right now, 80% of adults age 65 and older express that they would prefer to remain in their current homes for as long as possible, and our model at BrightStar Care is uniquely positioned to meet that demand:
“You’re not starting from scratch,” says First. “You’re stepping into a business that already has proven systems, recognizable branding, and an infrastructure designed to help you succeed.”
Every BrightStar Care location benefits from a trusted national reputation, clinical oversight led by the Director of Nursing (Registered Nurse), and the operational foundation to deliver high-quality care from day one.
Multiple Revenue Streams for Scalable Growth
BrightStar Care franchisees aren’t one-dimensional home care franchises; they operate with multiple revenue streams that offer them long-term stability and opportunities to expand.
“Our model allows owners to provide the full continuum of care, so they can stay with their clients across their journey and adapt to their care needs,” Ulizio explains. “This allows our franchisees to make a real difference in their communities.”
Basic levels of companion care
Personal care to support seniors and individuals with daily living needs
Skilled medical care, including wound care, medication management, and infusion therapy, all overseen by the Director of Nursing (RN)
Medical staffing, allowing franchisees to partner with hospitals, physician offices, and labs
180+ national accounts that refer long-term care business directly to owners
"Medical staffing provides our franchisees with opportunities to collaborate with local organizations such as hospitals and clinics, and our national accounts can help them offer care on behalf of healthcare organizations. As a franchisee, you can take advantage of these opportunities, identify which ones best suit your market, and pursue them to drive growth."
Proven Training and Support
At BrightStar Care, our new franchisees can expect hands-on guidance from the very beginning. Our comprehensive support includes training for business setup, marketing, licensing, and recruiting resources, all designed to build a strong foundation for growth.
“Our job is to make sure every owner is prepared to lead with confidence,” says Ulizio. “We walk them through every aspect of the business, clinical, operational, and financial.”
Our two-week onboarding program, proprietary business management platform, and ongoing coaching provide franchisees with the resources they need to grow effectively. But support at BrightStar Care doesn’t stop with corporate training, it extends across the entire franchise network. Owners frequently share insights, best practices, and mentorship to help each other succeed.
“The collaboration among our franchisees is incredible,” says First. “Everyone is committed to a higher standard, not just in care, but in how we support each other as business owners.”
A Brand Defined by Quality
At the core of the BrightStar Care franchise model is a commitment to excellence. Each location is Joint Commission Accredited, the same standard used by leading hospitals across the country.
“We’ve earned the Enterprise Champion for Quality Award 13 years in a row,” First notes. “That recognition sets us apart in the home care industry, it’s not just a credential, it’s a promise of quality.”
Smart Growth and a Promising Future
Looking ahead to 2026 and beyond, Pete and Dean emphasize that BrightStar Care is only halfway toward our growth potential.
“We have more than 400 locations open with dozens more committed,” First shares. “But there’s still plenty of room to grow. Our goal is smart, scalable expansion with the right owners in the right markets.”
Dean added that future growth will be fueled by enhanced national partnerships, expanded skilled-care services, and technology innovations.
“We’re helping people build something meaningful,” First states. “That’s what makes BrightStar Care stand out.”
Watch the full webinar replay by clicking below, and contact us to get started on your journey with a fulfilling and rewarding business opportunity.
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Frequently Asked Questions
Q: Do I need a background in healthcare to own a BrightStar Care franchise?
A: No prior healthcare experience is required. Many of our franchisees come from business, leadership, and operations backgrounds. What matters most is the ability to lead a team and share our mission of delivering high-quality care.
Q: How does BrightStar Care support new franchisees after training?
A: Beyond our two-week onboarding, franchisees receive dedicated business coaching, clinical support from RNs, and access to ongoing operational and marketing assistance. You’ll also benefit from a collaborative network of existing owners who mentor and share insights.
Q: What makes BrightStar Care different from other home care brands?
A: BrightStar Care is the only national home care brand that provides the full continuum of care, from companion to skilled nursing, while also offering medical staffing and national referral accounts. Every location is Joint Commission Accredited, reinforcing our reputation for quality.
Q: How large is the potential healthcare market?
A: The aging population is driving one of the largest growth opportunities in healthcare. With 10,000 people turning 65 every day in the U.S., the need for in-home care, and trusted providers, is rapidly increasing.
Q: What are the next steps if I’m interested in franchising?
A: Watch the full webinar replay, then connect with our team to request your 2025 White Paper and schedule a call with our Franchise Development team.
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