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  • Why Baby Boomers are Playing a New Role in Home Health Care More than 50 million Americans provide care for a chronically ill, disabled or aging family member or friend during any given year. Aptly nicknamed the “Sandwich Generation,” the vast majority of these unpaid caregivers are also busy raising families of their own. And, ... Continue Reading
  • Why Compassion is the Strongest Asset in the Home Health Care Industry As the home health care industry evolves with the development of medical and technical innovations, the most powerful tool remains compassion. BrightStar Care franchisees seek to provide just the right care for their clients and their loved ones to feel safe, healthy and ... Continue Reading
  • Why Word-of-Mouth Marketing is So Important for Home Health Care Agency Owners Personal recommendations are the number one driver of consumer purchases [i] , regardless of industry. They are the most considered factor in every stage of the purchase cycle, and the input of a close friend or family member can alter a consumer’s decision dramatically. ... Continue Reading
  • 3 Reasons Why Texas is an Ideal Franchise Development Market for BrightStar Care Among various factors we consider when identifying franchise development markets to grow the BrightStar Care national footprint, some of the most important include the growing aging population, demand for in-home care and the 27 other BrightStar Care franchise locations in ... Continue Reading
  • How to Tell if Your Community Needs a Home Health Care Agency As 10,000 Americans reach retirement age each day, there’s never been greater demand for senior care and home health care providers. High demand is typically a positive attribute of any industry. But in this case, it has also brought with it a certain set of challenges for ... Continue Reading
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