Aligning Belief with Business: This Franchisee Couple's Story

Bruno and Olivia Ferrari wanted their first business to reflect their values and faith, to carry out “works of mercy” and contribute something meaningful to their local community. With backgrounds in caregiving, corporate leadership, and a shared commitment to service, they set out to find a franchise model that felt both purposeful and steady.

When evaluating franchise opportunities, they were immediately drawn to BrightStar Care for our commitment to providing a higher standard of quality care. Today, the Ferraris serve the Newton and Brookline, MA region as co-owners, dedicated to bringing dependable care to people’s homes and building a team grounded in compassion and quality.

Why BrightStar Care Stands Out

BrightStar Care’s full continuum of care was a major factor in their decision. Being able to offer companion and personal care alongside skilled medical services meant they could help people through a wide range of needs without disruption. For Bruno and Olivia, that completeness and commitment to a higher standard gave them confidence that this was the right model to bring into their community.

They also paid close attention to the experiences of caregivers already in the network. The Ferraris were drawn to the brand’s reputation for consistent caregiver longevity. “A lot of their staff members have been there for a long time, and you know that's always a good sign,” Bruno said. Seeing team members across the network have remained with BrightStar Care locations for many years speaks to the stability, trust, and supportive environment of our brand.

Transparency in the Decision-Making Process

As first-time business owners, Bruno and Olivia wanted a model that offered clarity and structure. “BrightStar Care offered detailed and accurate information about their financials to us when we were going through the process,” Bruno said. “They were honest and upfront about their numbers, and that was really rare for us to see.” They valued the brand’s willingness to provide thorough information and the accuracy of its financial disclosures, which demonstrated our confidence in our model and our commitment to helping candidates make informed decisions.

The Ferraris also appreciated the support they received from the franchise network. From the beginning of their process, they felt welcomed into a network of people motivated by purpose, not transactions. The sense of community and the encouragement from seasoned owners reinforced that this was an environment where they could build something meaningful and long-lasting.

A Mission Rooted in Meaningful Work

Beyond operational strengths, what ultimately made Bruno and Olivia want to open a BrightStar Care was the ability to make a tangible impact on others' lives. Their vision for their location centers on building relationships within the Newton and Brookline region and connecting caregivers with families who need them.

“It's finding people that align with our passion and have the same kind of vision that we have surrounding care and matching them up with those that are in need in our local area,” Bruno shared. “Being able to create that market and find that fit for people is a beautiful thing.”

Looking Ahead With Purpose

Now open and serving the community, Bruno and Olivia are focused on building a team that reflects their values of compassion, integrity, and commitment. They are excited to serve the Newton and Brookline area and bring BrightStar Care’s higher standard of care to more families.

Their decision to choose BrightStar Care wasn’t about finding just any business. It was about choosing a premium brand with a premium vision, one that aligns with their belief in meaningful work, transparency, and building a culture that uplifts both caregivers and the clients they serve.

If you’re exploring opportunities in a rewarding, purpose-driven industry, Bruno and Olivia’s story is a powerful example of how BrightStar Care helps new owners step into this work with clarity, confidence, and the support of a strong national network.

FAQs

Q: What is BrightStar Care?

A: BrightStar Care® is a national home health care and medical staffing franchise dedicated to providing skilled and non-medical care for individuals and families in their homes. Every location is independently owned and operated by franchisees who share a commitment to quality, compassion, and community service.

Q: What makes BrightStar Care different from other home health care franchises?

A: BrightStar Care stands out through its Joint Commission Accreditation, which represents the highest standard in healthcare quality. Franchisees benefit from multiple revenue streams including skilled care, companion care, staffing, and National Account partnerships with hospitals, military organizations, and clinical research networks.

Q: Do I need a healthcare background to open a BrightStar Care location?

A: No. Many BrightStar Care franchise owners come from non-medical backgrounds. The model is built so owners can lead operations, hire clinical professionals, and leverage the brand’s systems and resources.