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Most people stepping into franchise ownership spend their first year finding clients, building a reputation, and earning trust in a brand-new business.
BrightStar Care works differently. New owners can benefit from relationships the brand has already built with hospitals, insurers, and other large healthcare organizations. That can provide a head start that many independent operators and competitors may spend years trying to develop.
What is the National Accounts Program?
BrightStar Care’s National Accounts program is a dedicated internal team focused on building and managing relationships with large healthcare organizations on behalf of franchisees. The program dates back to 2008, giving it nearly two decades to develop and expand.
These relationships span hospitals, insurers, workers’ compensation programs, and military and VA channels. When one of these organizations needs home care or medical staffing support, BrightStar Care’s corporate team can help connect those opportunities with qualified franchise locations.
BrightStar Care continues to build on that foundation. The brand has identified strengthening strategic healthcare partnerships as an ongoing priority, with continued investment in the technology, systems, and support needed to serve these relationships.
How Does the Program Work for Franchisees?
For an individual franchisee, the process is designed to be straightforward. Leads generated through these partnerships can come through a centralized intake system rather than relying solely on an owner’s personal outreach. With a centralized point of contact on the corporate side, owners are not left to manage multiple institutional relationships on their own.
By the time a referral reaches an owner, much of the relationship-building groundwork has already been established. From there, franchise owners can focus on what matters most locally: staffing the account, scheduling care, and delivering services that meet BrightStar Care’s clinical and operational standards.
As franchisees expand into skilled care and work toward Joint Commission accreditation, additional types of national account opportunities may become available. Many of these opportunities depend not only on territory, but also on a location’s licensing, accreditation, clinical capabilities, staffing, and ability to meet the requirements of the particular account.
A Safety Net for New Owners
For franchisees, this answers one of the biggest questions walking into the business: how will I find clients? It’s often the piece new owners feel least prepared for, especially without a sales or marketing background.
Having a corporate team focused on developing larger healthcare relationships can help address that challenge.
“Sales and marketing aren’t really my strong suit, but national accounts feel like a safety net and a real differentiator,” said Candice Que, BrightStar Care franchise owner.
BrightStar Care’s National Accounts program can give franchise owners an important head start. With some of the relationship-building groundwork already in place, new owners can devote more of their early energy to recruiting and retaining great people, building strong operations, and delivering high-quality care.
Ready to see what a built-in network of support could mean for your business? Contact us today to take the next steps on your business journey!
FAQs
Q: What is the BrightStar Care National Accounts program?
The National Accounts program is BrightStar Care’s internal team dedicated to building relationships with large healthcare organizations, including hospitals, insurers, and government programs. Franchisees can benefit from those relationships without having to develop them on their own.
Q: Do I need healthcare experience to own a BrightStar Care franchise?
No. You do not need prior healthcare or home care experience to own a BrightStar Care franchise. Nearly 75% of BrightStar Care franchisees do not come from a healthcare background, and the brand provides training, clinical oversight, and ongoing support to help new owners operate with confidence.
Q: What types of backgrounds do BrightStar Care franchisees come from?
BrightStar Care franchisees often come from business, leadership, operations, sales, service, or community-focused careers. What matters most is the desire to lead a team, serve families, and build a rewarding home care business with support from an established franchise system.
