Core FAQs

What are the minimum financial qualifications for a BrightStar Care franchise?

Franchisees should have access to $150,000 in liquid capital.

We recommend additional capital or income to comfortably cover living expenses until your business ramps up. For more info on our investment requirements, please reach out to our team and request access to our FDD, or learn more here.

How much are royalties and advertising fees?

Royalty Fees:

• 5.25% of monthly net billings from non–National Accounts
• 6.25% of monthly net billings from National Accounts

Marketing Fees:

• $500 per month or 2.5% of the previous month’s net billings (whichever is greater)

Technology Fee:

• $250 per month or 0.83% of the previous month’s net billings (whichever is greater)

Additional Details:

• See Item 6 of the current FDD for full information on royalty, marketing, and technology fees.

When is the best time to inquire about opening a BrightStar Care franchise?

The best time to inquire is right now. With America’s senior population higher than ever and increasing every day, there has never been a greater need for senior care.

Because BrightStar Care Franchising offers a full continuum of care, we’re able to keep seniors in their homes much longer which means our services are in even higher demand.

How can I get a copy of a BrightStar Care FDD?

We provide our Franchise Disclosure Document to candidates interested in exploring our franchise opportunity. Please submit an inquiry to our team to discuss next steps.

Where are BrightStar Care locations available?

Locations are available with BrightStar Care in almost all 50 states. For more specific details about a territory you might be interested in, please connect with our team and let us know where you would like to operate, or check out our available territories.

What support do you provide to your franchisees?

Our franchisees have access to our comprehensive training and support system, which includes all the tools and resources they need.

New franchisees enter our 27-month onboarding program, which delivers extensive training and support in the start-up and growth phases of their journey. Ongoing support is available in many ways - Annual Conference for owners, regional meetings, performance groups, and more.

How do I manage staff and scheduling?

BrightStar Care has an exclusive, proprietary technology system in place to help you manage every aspect of your BrightStar Care home health care business.

Why should I invest in BrightStar Care?

• BrightStar Care offers a proven business model, refined for over 20 years.

• 5 distinct revenue streams provide franchisees with opportunities in all areas of home health care.

• BrightStar Care is the only brand nationally recognized by The Joint Commission as an industry-leader providing unwavering clinical expertise.

• Proprietary technology with data and analytics tools to drive informed business decisions to run your agency more efficiently to drive growth.

We invite you to connect with us for more information about our premier home health care brand.

Brand & Ownership/Lifestyle Questions

Do I need prior industry experience to own a BrightStar Care Franchise?

No. You do not need prior healthcare or home care experience to own a BrightStar Care franchise. Over 75% of our franchisees do not have healthcare experience.

Our comprehensive training program, clinical oversight structure, and ongoing support are designed to help new owners confidently learn the industry and operate with excellence. Many franchisees come from business, leadership, and service-driven backgrounds. Regardless of their previous experience, all have a desire to make a difference in their community. BrightStar Care provides guidance every step of the way, so you can focus on growth, quality, and delivering exceptional care for your clients and their families.

Can I own multiple franchise locations?

Yes. BrightStar Care does offer multi-unit ownership opportunities for those looking to expand and scale their business.

Many franchisees choose to expand with multiple territories to increase market reach, maximize revenue potential, and build long-term growth. With strong operational systems, staffing support, and national brand recognition, scaling into additional locations is achievable. Multi-unit ownership also creates more opportunities to serve families across broader communities while building a thriving healthcare franchise portfolio.

What are the benefits of owning a franchise?

Owning a franchise gives entrepreneurs the advantage of stepping into a proven business model with established brand recognition, reducing the uncertainty that comes with starting from scratch.

Franchise ownership also includes ongoing training, operational support, and marketing resources that help owners grow confidently and efficiently. With systems already in place, from staffing tools to compliance standards, franchisees can focus on delivering quality service rather than building processes themselves.

What makes BrightStar Care different from other franchises?

BrightStar Care stands apart from other franchises because it offers:

• A unique combination of high-quality clinical caregiving and personal support services, backed by an RN-led care model.

• Multiple revenue streams to drive growth.

• Robust training, accreditation assistance, and ongoing operational guidance are built specifically for the healthcare sector, something not commonly found in traditional franchise systems.

• Full continuum of care. Where other brands are limited to traditional companion and personal care services, BrightStar Care franchisees, in most states, also provide skilled care, which keeps loved ones in their homes longer, which is where they want to be.

With a nationally trusted brand, strong referral networks, and a reputation for excellence, owners are positioned for growth while making a meaningful impact on families and their communities. BrightStar Care empowers franchisees to provide exceptional care with confidence, purpose, and proven systems.

Investment Costs & Earning Questions

How much does it cost to start a BrightStar Care franchise?

Our home care franchise is one of the best options available in franchising. To open a new location, you’re looking at an initial investment of $132,499 to $235,038***.

***Complete Investment Information is available in our Franchise Disclosure Document.

The typical franchisee has at least $150,000 in liquid assets. Learn more by exploring our investment page.

What is included in the franchise fee?

You will gain access to and have the benefit of operating our proven home care franchise business model. We’ve refined our model for over 20 years, and you can benefit from our system tools and best practices. Your franchise fee will also include:

• Designated protected territory

• Extensive new owner training

• Opening support

• Access to all operational tools, including the BrightStar Care proprietary, web-based, fully integrated business management system

• Exceptional ongoing support

How much money can I make with a franchise?

In 2024, for our franchisees’ first BrightStar Care locations only, the combined average revenue was $2,432,014*. The combined average revenue for the top quartile of our franchisees’ first locations was $4,667,562**. Take a look at Item 19 in our Franchise Disclosure Document to learn more about the potential revenue with our home healthcare franchise.

While your earning potential is ultimately up to you, we’ll be by your side every step of the way. Our business model allows our franchisees to pursue multiple revenue streams. Here’s an inside look:

• We offer the full continuum of care, while others shy away from higher-margin services like skilled care.

• We offer our franchisees additional opportunities to drive revenue by providing staffing solutions for other health care providers.

• We give our franchise owners access to a growing National Accounts program, enabling them to partner with large health care providers.

Territory & Location Questions

Is BrightStar Care available in my area?

BrightStar Care continues to expand across the U.S., with many territories currently available for new franchise ownership.

Prospective owners can explore available territories to see if their area is available. If the location is not listed on the site, please submit a quick inquiry, reach out via the chatbot, or contact our development team directly. We offer detailed territory mapping and demographic insights to help you evaluate local demand and growth potential. If you’re unsure whether your city or ZIP code qualifies, our team will help you confirm availability and walk you through the next steps.

Will I have a protected territory?

Yes. BrightStar Care franchisees are granted a protected territory.

Territories are strategically mapped using population data and demographic insights to help create opportunities for growth. This protection allows owners to build strong referral relationships, expand service offerings, and scale confidently without internal competition. Our development team will review available markets with you and provide maps and demographic information, including senior count, household income, and potential referral sources, to support your territory decision.

Support & Training Questions

What kind of training and support do new franchisees receive?

The first stage of support begins before the doors even open. New owners participate in our extensive training program, which includes two, 3-5 day sessions at our headquarters that covers:

• Business setup and financial preparation

• Local marketing and pre-selling strategies

• Licensing and state compliance requirements

• Recruiting and talent management resources

• Training of your Key Roles - Clinical, Operations, and Salesperson

Do you offer ongoing support after I open?

Yes, training doesn’t stop once the first client walks through the door. BrightStar Care provides ongoing resources designed to evolve with the business:

• Dedicated Franchise Business Coaches

• Ongoing Leadership Training for Directors of Nursing

• Talent Management Resources

• Technology & Data Insights

Will I get help with hiring and training staff?

At BrightStar Care, we hold ourselves to high clinical standards and offer unique opportunities to help our home health care franchisees recruit nurses and caregivers through our resources.

Ultimately, the personnel decisions are yours. However, we have the tools and resources to help guide you on where to look, how to recruit, and the types of candidates who are best suited for key roles such as your Director of Nursing and salesperson.

Is there technology or software provided to help run the business?

Yes, you will have access to our exclusive proprietary technology platform.

Our system is designed to give franchisees flexibility. It parses through the massive amounts of data generated by franchisee operations and spots key performance indicators, trends, and opportunities.

Operations Questions

Can I run this as a semi-absentee owner?

As a new BrightStar Care franchise owner, you will be full-time in the business as you ramp up and grow your agency over the first two years.

Once the business is established and you have a strong team and systems in place, your role may shift to a high-level leadership position focused on strategy, growth, and community outreach rather than daily scheduling or care coordination. With the ability to hire clinical and operational leaders, franchisees can oversee the business while maintaining flexibility in their schedule. While Semi-absentee ownership is achievable, our top-performing franchisees, including our largest multi-unit owners, are actively involved in the business.

Do I need to be involved in the daily operations?

Once the business is established with solid management and operational systems in place, our model allows franchisees to hire experienced clinical and operational leaders to manage scheduling, care delivery, and staffing.

BrightStar Care provides the tools, systems, and support needed to oversee the business at a high level while maintaining quality and compliance.

Franchise Process Questions

How do I apply to become a BrightStar Care franchisee?

If you’re ready to pursue entrepreneurial success and get started with us, call us at (877) 689-6898 or request a call from our team by filling out the form on our website.

What are the steps to becoming a franchisee?

1. Fill out our inquiry form

2. View the Franchise White Paper Report

3. First Call with BrightStar Care Franchise Consultant

4. Online Application

5. Second Call – The BrightStar Care Business Model and Marketing & Clinical Support

6. Franchise Disclosure Document (FDD) Overview

7. FDD Follow-up and Questions

8. Speak to Current BrightStar Care Franchisees

9. Virtual Discovery Day

10. Signing Day

11. Pre-opening Training in Bannockburn, IL

Can I speak with current franchise owners?

Absolutely. One of the most important and valuable steps in the discovery process is the opportunity to visit with current owners.

We want you to learn from those who are running a BrightStar Care franchise every day. Once you join the BrightStar Care franchise, you’ll find a community of owners who are collaborative and supportive of their peers. From regional meetings to our annual owners conference, performance groups to one-on-one calls, franchisees have access to years of experience operating BrightStar Care agencies, which helps new owners learn faster and avoid common pitfalls.

How long does it take to open a franchise location?

Our goal is to have your BrightStar Care agency open within 180 days.

This timing can vary depending on your state’s licensing requirements. After you sign the franchise agreement, the training and operations team will guide you through Boot Camp, work with you on your pre-opening checklist, and prepare you for your grand opening and the exciting years ahead!

Ready to get started? Contact us online or call (872) 713-5900 to connect with our compassionate franchise team.