Why BrightStar Care is the Ultimate Franchise Opportunity

With over 400 locations and a growing national presence, BrightStar Care is strategically positioned at the forefront of the home healthcare industry. In a recent webinar, Chief Development Officer Pete First and Vice President of Franchise Development Chris Connolly shared their perspectives on what makes BrightStar Care such a compelling opportunity for prospective franchisees, particularly those seeking to combine purpose with growing a business.

A Market and Model Poised for Growth

The demand for home care has never been higher. According to recent statistics, 75% of adults in the U.S. aged 50 and older prefer to remain in their current homes for as long as possible. This preference increases with age, as 80% of adults aged 65 and older express the same desire.

“We’re seeing a massive shift in healthcare where families want more options for care in the home,” First states. “That’s where BrightStar Care excels. We meet people where they are, with the services they truly need.”

As the population continues to age, the demand for both skilled and unskilled care is also rising. BrightStar Care stands out as one of the only home care brands offering a full continuum of care, including companion care, personal care, and skilled care.

“That’s what really sets us apart,” states Connolly. “Many brands in this space focus only on basic care, but BrightStar Care franchisees can support clients across different stages of need, all while building multiple revenue streams into their business.”

Multiple Revenue Streams for Scalable Growth

BrightStar Care franchisees can build their operations across the three segments of home care with additional access to over 180 national accounts and medical staffing solutions. With numerous opportunities to expand their locations, it’s easy to see why this model appeals to both first-time and experienced, multi-unit franchisees.

“Diversification is everything in a business like this,” said First. “If one revenue stream slows down, you have others to lean on. It gives our franchisees the ability to pivot and grow, especially in a dynamic healthcare environment.”

Connolly adds, “This isn’t a ‘one size fits all’ model. Our franchisees are empowered to grow based on their strengths, their market, and the needs of their community.”

Purpose-Driven Impact

It’s not just about the services we offer, it’s also about the standard behind them. BrightStar Care locations are Joint Commission Accredited, a distinction that speaks volumes in the healthcare space. “We’re not just checking boxes,” First said. “We hold ourselves to the highest standards in the industry, and that’s something franchisees can stand behind with confidence.”

For entrepreneurs seeking a way to make a significant impact in their community and build a business that aligns with their core values, BrightStar Care is the ideal match. “Our franchisees are often driven by personal experiences,” Connolly states. “They’ve cared for aging parents, children with special needs, or loved ones recovering from surgery, and they want to bring a better standard of care to their community.”

Built-In Support from Day One

One of the most common questions from candidates is: Will I be supported throughout this process? According to Connolly, the answer is a resounding yes. “We don’t expect franchisees to have a background in healthcare. In fact, many of our top performers come from business, sales, operations, or even completely unrelated fields. What matters most is leadership and the desire to make a difference.”

From licensing to caregiver recruitment to business development, our franchise support team tailors to each individual franchisee, every step of the way. “It’s not a plug-and-play model,” First noted. “It’s hands-on, tailored support designed to build real, sustainable businesses.”

A Brand With Staying Power

As more entrepreneurs consider recession-resilient industries, BrightStar Care continues to rise to the top of the list. “We’re not a trend,” Connolly said. “This is a long-term opportunity built on 20+ years of experience. We’ve built a brand that healthcare professionals respect and families trust.”

Whether you are new to franchising or a seasoned multi-unit operator, BrightStar Care offers the tools, support, and vision to help you build a rewarding business with a lasting legacy. “This is more than a franchise,” said Connolly. “It’s a mission—and we’re looking for the right people to carry it forward.” Ready to learn more? Reach out to us today or watch our webinar below.