BrightStar Care vs. Comfort Keepers
How BrightStar Care compares to Comfort Keepers in the home healthcare franchise industry
While BrightStar Care is the leading service provider in the home healthcare franchise industry, there are several competitors on the scene. One of the larger providers is Comfort Keepers. So, what does it look like when you compare BrightStar Care to Comfort Keepers?
Skilled vs. Non-Skilled Care
BrightStar Care offers skilled medical care, non-skilled medical care and child care, setting itself apart from competitors like Comfort Keepers. BrightStar Care’s full continuum of care provides its clients the ability to scale their level of care based on their needs without having to change providers. By providing skilled care, BrightStar Care franchisees are able to keep clients for a longer period of time, maximizing revenue potential.
Joint Commission Accreditation
Although it is not mandatory in the healthcare industry, BrightStar Care requires all of its franchisees to be Joint Commission accredited. This is the organization that creates standards and accredits major hospitals throughout the country, such as the Mayo Clinic, the Cleveland Clinic and other world-renowned healthcare institutions. This ensures that BrightStar Care maintains the highest quality of standards and care. Comfort Keepers does not require its franchisees to receive accreditation.
RN Case Managers
Unlike Comfort Keepers, BrightStar Care uses a Registered Nurse to manage every case, even though it isn’t always required by state licensing. This ensures that a true medical professional oversees the care for every patient and follows the prescribed care set forth by every patient’s primary care physicians. This is widely publicized in BrightStar Care’s advertising and marketing. “Every single BrightStar Care location has an RN Director of Nursing overseeing every case. And that opens up our ability to provide skilled services. When you look at all the ads, ours is the only one with a nurse in it, and it’s no accident,” says BrightStar Care Chief Marketing Officer Steve Schildwachter. Comfort Keepers does not use RNs to manage every case.
Multiple Revenue Streams
BrightStar Care’s business model gives franchisees the ability to tap into multiple revenue streams and adapt their business to the needs of their particular market. This also allows for diversification, enabling BrightStar Care franchisees to better weather any economic or market fluctuations and grow their businesses. Available revenue streams include skilled care, non-skilled care, child care and medical staffing, providing temporary and permanent staff to other local medical facilities. Comfort Keepers offers two revenue streams: non-skilled care and the sale of in-home monitoring technology equipment.
Being of the larger home healthcare franchises, Comfort Keepers has over 750 locations throughout the country. What this can mean to potential franchisees is that most of their prime territories are already spoken for, leaving little real opportunity to open a new franchise. BrightStar Care, on the other hand, is a somewhat younger company with about 300 locations, both domestic and international. There are many prime locations in highly populated areas available to new franchisees, which means huge opportunities for building a successful home healthcare business.
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