What are BrightStar Care’s National Accounts?Author: BrightStar Care® Franchising
Providing high-quality care to clients is key to increasing home health care sales for all home health care agencies. It’s priority No. 1.
However, BrightStar Care franchisees have multiple revenue streams they can tap in to boost their revenue, including our National Accounts, without requiring our agency owners to spend valuable time and financial resources soliciting these organizations themselves. We have a dedicated team that develops business relationships with health care organizations and insurance companies to benefit our franchisees.
Here’s how our national accounts work:
Health Care Organizations Need Our Help
Due to the large and aging baby boomer generation, with Generation X aging right behind it, the demand for health care is increasing – and will be for some time.
In 2020, the U.S. Census Bureau projects Americans turning age 65 will number 56.1 million. Ten years later, in 2030, there will be a projected 73.1 million. And, in 2040 the number of Americans 65 and older will hit the 80 million mark.
Because there are more people living longer lives, the number of people with health problems, such as diabetes, heart disease, dementia and more, is increasing.[i] This puts more strain on other health care organizations, such as hospitals, assisted living facilities, nursing homes and others. The labor shortage in the field will exacerbate the ability of these businesses to staff their facilities to meet demand.
However, we paid attention to the aging population trends and established relationships with the affected health organizations to lessen the pressure on them. These organizations are part of our National Accounts that benefit our franchisees. Because the aging population continues to grow and put a strain on the health care system in the United States, we continue to add health organizations to our roster of national accounts.
BrightStar Care franchisees can help hospitals reduce readmission rates and provide clients with high-quality transitional care, helping all parties avoid serious health and social problems. Professionally delivered care can help reduce undesirable outcomes like re-hospitalization, medication errors, falls and may even reduce long-term health care costs by helping to prevent an individual’s health from deteriorating.
Franchisees also have the opportunity to help staff hospitals, assisted living facilities and nursing homes meet the increasing need for care. BrightStar Care caregivers are in demand, too, because franchisees recruit and retain top-notch certified nursing assistants and registered nurses.
Our Full Continuum of Care Appeals to Insurance Companies
Reduced readmission rates, due in part to comprehensive transitional care, also benefit insurance companies. The likelihood of a patient returning to the hospital drops by nearly 50 percent when a comprehensive transitional care plan is implemented.
Insurance companies are motivated to keep down hospital visits. The average cost per hospital stay for insurance companies is over $10,000.[ii] Therefore, insurance providers are eager to partner with home care agencies to reduce readmission rates, which have the potential to skyrocket in the coming years.
Because BrightStar Care offers a full continuum of care, transitions are easier on patients and effective at preventing admission and readmission rates. Insurers want to partner with BrightStar Care because we offer a cost-effective option for them, as well as less administrative work.
BrightStar Care franchisees experience more demand for their services and are able to accept more referrals. Our franchisees also don’t have to turn away patients because they don’t accept their insurance. And, because we’re accredited by The Joint Commission, we’re able to differentiate ourselves from competitors who may be vying for this business.
Strong demand from health care organizations and insurance companies to work with BrightStar Care franchisees is inevitable when they provide A Higher Standard of care and present cost savings to all involved with the client’s needs. The pathways are there to provide our franchisees with multiple opportunities to generate more revenue for their agencies.