From Engineering to Expansion: This Multi-Unit BrightStar Care Franchisee’s Growth Story

When Jarod Cannicott transitioned out of the corporate world, he wasn’t chasing a passion project, he was building something sustainable, scalable, and rooted in purpose. What started as a strategic business acquisition in his home state has evolved into a thriving multi-territory operation with a growing impact across Oklahoma.

From the Corporate World to Community-Driven Care

Jarod’s professional background includes nearly two decades in engineering, software, and the energy sector. “I worked for a software company in the power trading space for about 10 years,” he states. “Eventually, I got to the point where I realized I had made these companies millions of dollars, and while I was paid well, I wasn’t seeing the return I wanted for the effort I was putting in.”

That realization sparked Jarod’s desire to transition from corporate contributor to business owner. He had already acquired minor stakes in a few small businesses, but he was ready to take full ownership of something with long-term value.

“I wasn’t necessarily looking for home care,” Jarod admitted. “I was looking for a resilient, service-based business that wouldn’t be disrupted by AI or big tech. When I found a BrightStar Care resale opportunity in my area, it checked every box, and after meeting the owner, I felt confident in the opportunity.”

A Strategic Resale with Room to Grow

While exploring business ownership opportunities in his hometown, Jarod came across a BrightStar Care resale in Edmond, OK. Intrigued by our brand’s commitment to quality and the resilience of the home care industry, he conducted a thorough review of the model and struck up a rapport with the existing owner.

“BrightStar checked all the boxes,” he said. “It was a solid business with a strong reputation, and the previous owner was someone I respected and trusted. That made the decision easier.”

In 2021, Jarod acquired two BrightStar Care territories in the Oklahoma City metro area. Just three years later, he expanded again, first into additional Oklahoma City territories, then into Tulsa, giving him control of all major metropolitan markets in the state. Today, he operates five official BrightStar Care locations, serving them as one integrated agency, with no plans to slow down.

Why BrightStar Care? A Standout Model in Home Healthcare

Jarod admits he didn’t set out to find BrightStar Care, but now that he’s part of our network, he sees how fortunate he was to have found our brand.

“If I had to evaluate all the franchises in the home care space now, I’d still choose BrightStar Care,” he said. “Their focus on skilled care is a massive differentiator. There are others who say they offer it, but BrightStar actually leads with it. That makes a huge difference for our clients, and for our business.”

For Jarod, the franchise support from our team made all the difference in his early days as an owner. “The transition team was phenomenal, it was one of the keys to our early growth,” he shared. “Like many franchise systems, you feel like you’re getting a great deal on your royalties early on because of all the support. And then once you’re up and running, it shifts. But that early support was exactly what we needed.”

Built to Grow, Committed to Excellence

Jarod operates his territories as one unified business, and while he has no current plans to cross state lines, he remains focused on growth. “We’re running this whole thing like a business, one that treats people well and scales through quality and service,” he said. “We’re proud of what we’ve built, and we’re focused on doing it even better.”

Through BrightStar Care, Jarod has found a model that rewards hard work with meaningful growth, both for his team and for the families they serve. Are you interested in the opportunity to scale and build a rewarding business, backed by multiple revenue streams? Contact us at BrightStar Care today.