Why BrightStar Care®?
Setting A Higher Standard for Home Care & Clinical Excellence
According to the Washington Post in 2019, nearly 25 million aging Americans rely on assistance from other people and devices.
Nearly 70% of seniors will require assistance in their daily lives, whether it’s unskilled or skilled care, according to a Washington Post opinion piece.
That assistance typically falls into one of three main segments in the home care industry’s continuum of care:
- Companion care, which includes helping patients get to appointments and assisting with their general well-being
- Personal care, which includes dressing, grooming, and help with mobility issues
- Skilled home care, which includes nursing and medical services
Most of our competition only offers companion and personal care. BrightStar Care sets itself apart from the home health care competition by offering services in all three segments, providing patients with the ability to adjust their levels of care based on their changing needs without the need to change service providers. Other home care franchises that offer only personal and companion care must turn their patients over to another provider once skilled care is needed. By providing skilled care, BrightStar Care franchisees are able to keep clients for a longer period of time, maximizing revenue potential.
The ability to care for patients over a longer period of time also helps us attract more patients who may currently have less complex needs. When individuals are trying to find caregivers for their parents, they enjoy the peace of mind of knowing they won’t be forced to transition their loved ones to a new provider as needs change.
We Are an Elite Provider
BrightStar Care franchises maintain accreditation with The Joint Commission, which also accredits the Mayo Clinic, Cleveland Clinic, and other world-renowned healthcare organizations. This accreditation is not mandatory for home care or home health care agencies; however, BrightStar Care franchisees submit to the Joint Commission’s standards and inspections in order to maintain the highest quality of care. BrightStar Care’s operations align with best practices recognized by The Joint Commission, so franchisees who follow our systems and training will be meeting elite standards of care.
Our Case Managers Are Medical Professionals
Unlike our competitors, BrightStar Care uses a Registered Nurse to manage every case, even though it isn’t required by state licensing which is highlighted in all marketing materials. BrightStar Care’s VP of Marketing, Teresa Celmer explains why:
“Every single BrightStar Care location has an RN Director of Nursing overseeing every case. And that opens up our ability to provide skilled services. When you look at all the ads, ours is the only one with a nurse in it, and it’s no accident.”
Another differentiator is that all BrightStar Care caregivers are carefully screened and licensed, thus ensuring that only the most highly qualified individuals join the BrightStar Care team.
BrightStar Care is on the cutting edge of technology with its exclusive, proprietary technology platform, which makes your business efficient and easier to manage. By greatly reducing paperwork, we have radically simplified the record-keeping needed to run a rewarding, scalable home health care business.
We continue to invest millions of dollars each year in our exclusive, proprietary technology platform, which is designed to:
- Centralize caregiving plans for patients
- Simplify scheduling
- Simplify payroll management
- Track clinical outcomes
“We have technology solutions unlike any other brand,” says BrightStar Care Chief Technology Officer, Jim Kearns.