Home health care agencies have a direct impact on the well-being of some of the most vulnerable individuals in the population. It’s important to be well-organized and ready for myriad situations before beginning operations.
Here are four factors to keep in mind before opening your agency and how BrightStar Care saves time for franchisees:
Secure Sufficient Capital
At the top of a prospective home health care agency owner’s list of priorities is financing. There are a number of sources that you can tap to secure funding for your agency. However, many first-time business owners work with the Small Business Administration to secure financing. BrightStar Care has partnered with financing companies to pre-package SBA loans that are specifically structured for your business, including establishing lines of credit. BrightStar Care financing options are available to those individuals who qualify with the terms and conditions set forth by the lender.
In fact, BrightStar Care was the first home care franchise to establish a credit facility for new and existing franchisees to access SBA financing that meets pre-specified criteria. Other government organizations offer grants, including the Federal Transit Administration, which offers financial support for home health care agencies that provide transportation for clients who need help moving from place to place.
Get up to Speed on Operations
BrightStar Care provides training to its franchisees so they can operate their home health care business effectively and efficiently. All new franchisees participate in the Clinical Management Certification Program, which provides a thorough education on the brand’s model of care, clinical compliance and many other clinical management areas. New franchisees receive additional training, including but not limited to, setting up their agency and pre-selling their market. They are also supported by their Start Team coaches, who help with many aspects of the pre-opening process.
In addition to new owner training, BrightStar Care provides initial training of the high-level operational roles, such as Brand Manager, Sales Person, and Director of Nursing. New franchisees also attend boot camp, where they learn about daily operations and how to manage the business. Each year, BrightStar Care holds two conferences where franchisees and their Branch Managers, Sales Person, and Directors of Nursing receive refresher training on best practices.
Establish Standard Operating Procedures
Independent agency owners without experience in health care or managing people may struggle to form a workable business model. This can eat up time and money as they work through trial-and-error phases before perfecting a workable model.
BrightStar Care already has systems in place for franchisees to begin using right from the start. Because you are a franchisee, you have a proven playbook for everything from sales to service offerings. BrightStar Care also provides proprietary technology systems for efficient daily management and operational needs, which saves time and resources.
Build Brand Recognition
There’s no time to waste when marketing a new business. Independent agency owners will spend a lot of time and money cultivating recognition from scratch.
BrightStar Care is a widely recognized and respected name among consumers and the home health care industry. This allows franchisees to begin generating buzz long before they open. And, BrightStar Care assists with search engine optimization and pay-per-click services to continue building brand recognition which helps every franchisee in the system.