Capturing Business Intelligence
Our proprietary technology platform is also designed to parse through the massive amounts of data generated by franchisee operations and spot key performance indicators, trends, and opportunities.
“We’re really just starting,” Gager says. “We are continuing to evolve and take this system to the next level, including a more recent addition that made the system easy for caregivers to use on their mobile devices, which will make it easier for them to manage their work lives and take advantage of earning opportunities.”
What Gives Our Home Health Franchises the Advantage?
The exclusive BrightStar Care technology platform is very important to us as it plays a very large role in our brand’s success. It is the investment that we have always made in technology that makes us stand out from our competitors.
“We have technology solutions unlike any other brand,” says Gager, the Chief Technology Officerfor BrightStar. “[CEO] Shelly [Sun] has been investing in technology since the very beginning (to the tune of millions of dollars a year) and that investment ensures the technology will continue to drive improvement and efficiencies for our owners as the home care market evolves.”
Our technological investments have helped BrightStar Care automate a lot of the tasks that happen inside a franchisee’s office, such as scheduling, payroll, and billing. Scheduling may sound simple if you are accustomed to a corporate environment, but in the world of home health care, where an individual client may need help for just a few hours a week or 24/7, it’s a matter of matching client needs with caregivers who have the right skill sets and availability. The BrightStar Care exclusive, proprietary technology platform automates this process, making it easy for caregivers to take on added hours. The platform also tracks the hours and tasks that caregivers perform, automating payroll, and billing.
“None of our other competitors have a unique solution that can compete with it,” Gager says.
Contact our BrightStar Care support team to learn more about our advanced technology and how it can benefit you as an owner of our home care franchise.
Gaining Insights into Quality of Care
BrightStar Care technology also provides a centralized data hub for information about patients. Data security helps protect patient information while sharing client care details with caregivers.
As we monitor each patient’s health, the information our technology platform collects allows us to measure their clinical outcomes. These measurements not only help us ensure we provide patients with top-quality care, but they also allow us to share clinical outcome data with health care referral partners who need to understand what actions are effectively improving outcomes for their patients.
BrightStar Care has a robust National Accounts program, with over 100 health care organizations that refer business to our franchisees. This data shows that we are improving outcomes and lowering costs — surpassing goals for both large insurers and the government.