Our Ideal Owner
Characteristics of a Successful Home Health Care Franchisee
You may be wondering if you need experience in the health care industry in order to succeed with a home health care franchise. You can rest assured that this is not the case. In fact, BrightStar Care franchisees come from all walks of life and many of our most successful franchisees came from other industries.
Franchisee, Jim Guzdziol, says, “I mean, I had no health care background, but I had a lot of good business experience, which of course is important. I think probably the biggest skill-set needed are overall general management skills and the ability to manage people, build a team of people, and a culture that can make your business successful.”
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Since a BrightStar Care franchise oversees a staff of anywhere from 15 to 200 people (depending on the size and number of territories), management experience is an important ingredient to success.
Dean Ulizio, Executive Vice President of Global Strategic Development for BrightStar Care, puts it this way: “I think in our business model, there are two things that I really stress as important. One is that owners need to do a good job hiring the right team. This is a people business. It’s a lot about relationships and about your individual commitment to quality, and your passion for serving your customers. So, they need to hire people who are really going to uphold those high standards we have. There’s plenty of tools we give them about selection and [the] onboarding of those people, but ultimately our franchisees hire their team and they manage their team.”
The Drive to Build a Strong Business
Opening a BrightStar Care home health franchise is not only a rewarding labor of love, but it’s also hard work. Your business does require your full attention at all hours of the day and you need to be committed to helping it succeed. However, there’s no need to worry – our franchisees receive world-class training and support through a time-tested business model and unwavering guidance from day one.
“People often ask me, ‘What’s the key to success?’ BrightStar Care has built a great business model and I use an analogy. It’s like, basically we built you a race car. We can make sure it’s working, and that it’s fueled and it’s all ready to go. But the owner is ultimately the one who has to sit in the driver’s seat,” Ulizio says. “We can coach them and we can support them, but they’re the ones who have to drive it around the track.”
In short, a successful BrightStar Care franchisee is most often someone who is a motivated people-person with management skills and a certain degree of marketing savvy. If this sounds like you and you are looking for an opportunity in a stable industry with high growth potential, we invite you to reach out to our friendly franchise home health care development team.
Leadership skills and passion for helping others is most important to us.Give us a call at (872) 713-5900 to learn more.