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The Evolution of Home Health Care: How BrightStar Care Franchises Provide for a Growing Senior Population

In-home senior care giver

The aging population is growing every year as people continue to live longer. As that population grows, the demand for senior care and housing options increases.

BrightStar Care has been one of the fastest-growing and highest-rated home health care and care home franchises in the United States over the last 20 years. We’re recognized by Franchise Gator, Inc. Magazine and Forbes as one of the best franchising opportunities, and with the surging demand for health care options for seniors, it’s no wonder.

A Growing Population of Aging Americans

As the aging population grows, so does the demand for high-quality care and options. In 2021, the U.S. Census Bureau estimated that there were 23 million Americans over 75. 8.9 million were over 83, which is the average age of residents when they first move into senior housing. When the oldest baby boomer turns 83 in 2029, it was projected that 28.6 million people will be 75 years or older by 2025. That number will only continue to grow exponentially in the following years.

As a response to this need, BrightStar Care offers the full continuum of care not only in the home but also with an assisted living/memory care community format. As our clients progress, there may be a time when a move to a community care type setting is required. We’ve created BrightStar Senior Living and BrightStar Care Homes so our franchisees have the opportunity to address that need and provide our clients with the same high quality care in a community setting. With the average length of stay in assisted living being 29 months, we're able to extend the services our clients receive which reinforces our focus on continuity of care.

The demographics alone support the growing need for care and housing for seniors, and BrightStar is the obvious choice—for franchisees and their clients alike.

Baby Boomers Will Need Professional Home Care

One of the main contributing factors to the increase of seniors looking for assisted living options is that baby boomers had fewer children than previous generations. Today, there are seven adult children aged 45 to 64 to care for every senior over 80. By 2030, this ratio shrinks to 4:1, and by 2050, it becomes 3:1. The decreased number of family caregivers suggests that community-based congregate settings will be needed more than ever. Our franchisees bring a necessary alternative so that aging baby boomers, who will need ongoing health care support, can receive it in whatever setting best suits them.

BrightStar Care Franchisees Give Their Community Options

With nearly two of every three properties built before 2000, the inventory of senior housing properties is relatively old, and often a property refresh is needed for design, functionality and efficiency. Furthermore, COVID has accelerated obsolescence as building design is moving front and center for improved safety and health outcomes. Senior housing is increasingly recognized as a critical part of the solution for population health management and health care cost containment—a growing social, economic and political reality.

This was part of the impetus for developing our Senior Living and Care Homes franchises. These communities and homes are not only comfortable and beautifully designed so all residents can feel perfectly at home, but they also are staffed by accredited and experienced caregivers around the clock. Like our home care franchise, our franchisees offer their community of aging people the necessary options in a changing world.

A Home Care Franchise That Adapts

As we move through unprecedented times, the landscape of healthcare senior living for baby boomers will also have to change. BrightStar Care franchises are each equipped to take on those needs and have been attuned to adapt to our client base’s shifting needs and demands.

Are you thinking of investing in the rapidly growing home health care market? Learn more about how BrightStar Care franchises have impacted communities across the country!

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