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This article was originally published in Franchise Dictionary Magazine on July 27, 2023.
Making a Lasting Impact
Founded in Gurnee, Illinois, in 2002, BrightStar Care® quickly became a leader in the home care and senior living industry.
In order to expand its thriving business model, the company began franchising in 2005 and has grown to 380 franchise and corporate-owned locations, offering premium medical and nonmedical home care to seniors and other adults.
One of the biggest benefits of franchising with BrightStar Care is the opportunity for multiple revenue streams, from services such as companion care, meeting the needs of daily living, providing skilled nursing and supplementing corporate clients. Each franchise employs a director of nursing, and BrightStar Care is accredited by the Joint Commission, The Gold Seal of Approval® in health care.
The company boasts a large national accounts team that helps build relationships with clients and brings in business for franchisees through a centralized intake call system.
Owning a BrightStar Care franchise offers a rewarding return, both financially and personally. “We’re entrusted with taking care of loved ones in their home,” said Pete First, BrightStar Care’s chief development officer. “It’s definitely a commitment, but the rewards are tremendous.”
The BrightStar Care team works with new owners from the time they sign the franchise agreement through support for the opening along with ongoing training and support. The team provides new franchisees with the tools they need to succeed, from sales and marketing to interviewing and onboarding directors of nursing and finding referral services to spur growth.
As franchisees scale, BrightStar Care’s corporate team offers guidance at each step along the way. The company pools its many resources to make sure that new franchisees build solid foundations upon which their businesses can thrive.
The company is looking to expand across the country and has numerous territories open for new franchisees. Experience in the medical industry is not required to own a franchise.
Franchisees find satisfaction in helping families and their loved ones, First said. “You go into this business, and you are literally making a difference in not only the life of the client but also their family’s by providing peace of mind.”
Kelsi Trinidad
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