Revolutionizing Communities: Rob Dezso’s Journey with BrightStar Care Franchise

Rob Dezso

At BrightStar Care, our franchisees are devoted to making a difference in their communities and delivering a higher quality standard of care to families nationwide. This commitment adds to the enduring BrightStar Care legacy to provide communities with quality care that is more dependable, more supportive, and more complete.

Rob Dezso is one example of a shining BrightStar Care franchisee who embodies this mission. Committed to helping others, Rob has been a franchisee for a few years now, already significantly impacting many communities in his area.

Path to BrightStar Care

Rob's decision to join BrightStar Care resulted from his many experiences. He always possessed an entrepreneurial spirit and had been searching with his wife for the right opportunity and timing to own a business.

Before entering the world of franchising, Rob worked in the pharmaceutical industry for fifteen years, gaining valuable insights into the healthcare sector. During this time, he reflected on his future and concluded it was the right time to explore potential franchising opportunities and different industries. Reflecting on his experiences with the need for quality care growing up, Rob sought franchise opportunities in the home healthcare industry.

The multiple revenue streams at BrightStar Care caught Rob's attention during his research. "The idea of having multi-income streams and the prospect of personal, companion, and skilled care was appealing," he states. "The national accounts, plus the Joint Commission Accreditation, really meant a lot to my wife and me. It showcases what BrightStar Care represents."

Franchise Ventures and Lessons Learned

Rob's journey with BrightStar Care began with acquiring existing locations in Melbourne, Florida, and establishing a new location in 2021. This leap into franchise ownership brought forth invaluable lessons. "Success in home health boils down to being in the recruiting business," Rob emphasizes. He quickly realized the paramount importance of exceptional recruitment efforts and mastering customer service.

"We had to understand our employees and their struggles deeply," he said. This lesson helped Rob and his wife realize their impact on their employees and the importance of upholding the correct values. Rob's hiring strategies have undergone a transformational shift since then, emphasizing passion over experience. “We've found that those driven by the job often become our best assets," he notes. This change in focus towards personalities and client connections has fostered trust and reliability. However, the impact on the community became the most fulfilling aspect of Rob's franchise ownership.

"We witnessed the positive impact on families, especially in keeping couples together longer through essential home healthcare," he states. “The biggest reward is the ability to keep families together for the longest time possible.”

Extending Care through Medically Home

At BrightStar Care, one of our national accounts is our enduring home healthcare partnership with Medically Home, a healthcare provider that operates a decentralized care model for patients with severe, complex, or high-risk illnesses. Their mission is to provide hospital-level care within the home environment.

Through our delivery and mission to provide the highest standard of quality care, we help facilitate Medically Home’s model of “hospital-at-home” care, which is meeting an ever-growing demand for this service in the senior population.

Rob’s agency has fully embraced this concept, collaborating with institutions like the Cleveland Clinic to extend the hospital to the home and provide communities and families with the highest standard of quality care when they need it the most. “To be able to be part of that program is immensely rewarding. There are so many experiences I cherish through that,” Rob states. “We ensure we give our clients and the families we serve the most comfortable situation and high satisfaction. That is something we are proud to be a part of.”

The BrightStar Care Difference

Rob continuously emphasizes the importance of our support. Our organization comprises enthusiastic and helpful franchisees who frequently gather at our conferences to exchange best practices and share success stories. "Being a part of a performance group like that, knowing we can meet every quarter, is special. You have people in similar situations to yours, and you can learn from those experiences."

Witnessing the transformative impact that his agency has deeply resonates with Rob. He highlights this as the best part of being a BrightStar Care franchisee.

“We’ve discovered that employing people and helping them meet their goals is also incredibly rewarding,” Rob states. “The impact on the community from the caregiver side and the nurses we’re impacting from the owner side, just knowing we are a part of all that is amazing.”

Looking for a chance to make a difference through entrepreneurship? Contact us today to learn more about franchising opportunities with us.

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