US Marine Veteran Talks About His Decision to Become BrightStar Care Franchisee
Two military publications recently featured A.J. Fraser, new owner of BrightStar Care Atlanta. G.I. Jobs profiled Fraser and how his personal loss inspired him to buy an in-home senior care franchise in its July 2013 issue. Navy Timesinterviewed Fraser for an article about looking beyond obvious options for a career in healthcare. Both pieces came as a result of the support BrightStar Care and its public relations firm, Fishman PR, provide to new and existing owners.
Editor Matthew Pavelak interviewed A.J. Fraser about his military experience and his decision to open a BrightStar Care franchise in Atlanta. The article, “Bringing Nursing Home,” highlights the emotional reasons why A.J. decided to begin a career in healthcare. The article also points out what a tremendous business opportunity BrightStar Care is for military veterans, showcasing A.J.’s story as a great example of a former serviceman who decided to follow his passion of helping others. A.J. provided advice to other military veterans looking to get into franchising.
Here are a few excerpts from the piece:
“When Fraser decided to go into business for himself after he got out of the Marines and got an education, he was drawn to BrightStar Care — a franchise that provides every service available at a nursing center in the comfort of the patient’s home.
“Both of my grandparents took care of me when I was young and as I grew up, I helped take care of them,” Fraser says. “I have realized that both of them could have really used home care and home health care services BrightStar Care provides.”
Franchising was attractive because it provides a step-by-step plan to follow.
“I wanted the opportunity to run my own business while mitigating risks by following a proven system with a successful track record,” he says.…
“Veterans are use to working with all different types of people, performing under pressure and adhering to specific system requirements,” Fraser says. These traits are exactly what you need to be a successful franchise owner.”
Reporter Adam Stone spoke with AJ Fraser regarding unique healthcare job opportunities for military veterans. The article, “Look beyond the obvious for careers in medical fields,” points out how and why healthcare jobs are a good choice for military veterans and AJ’s inclusion in the article solidifies how military personnel can use their skills to become successful in healthcare.
Here’s an excerpt from the piece:
“Having looked at all these different things, I saw that the medical industry overall is really the place to be,” he said. “I looked at a lot of different industries, and the health care field was the only one that seemed to be really recession-proof.”
Fraser saw hands-on health care while in uniform, and, while he respects the work, his passion for business convinced him to make a different kind of contribution in the field.
“In the military, you see people getting hurt, so I did see that part of it,” said Fraser, who was stationed at Camp Pendleton, Calif., and deployed to Iraq. But he wanted instead “to create jobs, to provide a way for seniors to stay in their own homes around their loved ones,” he said.