While it’s not unusual to hear of franchise brands offering discounts for veterans of the armed forces, some franchisors are going above and beyond with charitable programs, education and mentoring support designed to attract, retain and support military veterans in their systems.
BrightStar Care already boasts numerous military veteran franchisees and cares for many veteran clients, announces a comprehensive program that includes significant discounts, donations to the Wounded Warrior Project, and an internal mentoring program for military veterans wanting to become BrightStar Care franchisees. Program details include:
- Beginning July 1st, the first five veterans that sign franchise agreements by 12/31/2014 will each receive a $10,000 franchise fee discount.
- In addition, BrightStar Care will donate $10,000 to each of those franchisee’s local Wounded Warrior Project.
- BrightStar Care will present each of these franchisees with special training about Veteran’s Administration (VA) benefits that cover in-home care, allowing them to offer their services to military veterans in need of in-home medical or non-medical care.
- All military veterans who join the system will have the opportunity to participate in a special mentoring program in which new franchise owner military vets are matched with an experienced military veteran franchisee for initial and ongoing mentoring
“Becoming a BrightStar Care franchisee gives veterans an opportunity to continue to serve others in a valuable way,” said Shelly Sun, CEO of BrightStar Care. “Also, because senior citizen veterans make up a significant share of our client base, they can feel good about helping fellow veterans learn about VA benefits that cover in-home care and give them the quality of life they earned as our country’s heroes.”
While financial discounts and donations totaling $100,000 will bring a meaningful impact to veterans’ lives, BrightStar Care didn’t stop at a dollar amount. Due to the large number of existing BrightStar Care veteran franchisees, the company has also set up an new-franchisee mentoring program for new veteran franchisees to receive support from existing veteran franchisees.
“The belief that the bonds formed while serving together lasts a lifetime is a principle that BrightStar Care encourages,” Sun added. “With our franchise system, vets can continue to bond together as business colleagues as well as friends.”
The BrightStar Care commitment to veteran support is anything but random. Sean Fitzgerald, Executive Vice President of Franchise Development, is one of many who has benefitted from aid provided to veterans. His father volunteered for the military during the Vietnam War and benefited from the GI Bill that helped pay for his college. He was able to use that funding to enter the business world, and later co-founded a franchise company with Sean.
“I’ve been incredibly fortunate to have benefited from my father’s service,” said Fitzgerald. “My father is currently receiving care from a local VA hospital. If he were to require in-home care, I’m proud to say that one of our local BrightStar Care teams would explain the VA benefits that cover the services and even provide the high-quality home care he’s earned. Giving back and granting other veterans the opportunity to open their own business is something I feel extremely passionate about.”
BrightStar Care currently has more than 260 independently owned and operated franchise locations across the country that provide medical and non-medical care to patients from infants to elders. The Joint Commission recently recognised BrightStar Care and its franchisees’ ongoing commitment to promote high quality health care services by awarding it the Enterprise Champion for Quality Award. The prestigious distinction is awarded to select franchisor organisations with a proven commitment to the highest level of quality and safety, and further sets BrightStar Care apart as a quality-focused care provider. In addition, ForbesMagazine recently named BrightStar Care as the nation’s No. 1 franchise system in the category of brands with entry costs of up to $150,000.