As the average life expectancy increases, the demand for quality in-home care also rises – meaning competition among in-home care providers naturally intensifies as well. Companies need to stand out in this saturated market. For BrightStar Care, continued expansion and noteworthy franchise and in-home care industry recognition in 2018 has set the brand up for significant success in 2019.
Growth Meets Demand in 2018
In 2018, the company, led by Shelly Sun, signed 15 franchise agreements, and opened 14 locations across 12 states. Growth continues in 2019 with openings slated in Minnesota, Washington, Pennsylvania, and more. In addition to targeted traditional growth in markets such as Houston, Nashville and Dallas-Fort Worth, BrightStar Care is targeting independent in-home care agencies that make viable candidates to convert to the BrightStar Care system.
Highly Ranked and Respected
In addition to strong validation from BrightStar Care franchisees, the brand received important recognition in the form of prestigious industry rankings in 2018. Among them were:
- The Joint Commission’s Enterprise Champion for Quality Award – For a sixth year, BrightStar Care was recognized for meeting the highest standards in in-home care by The Joint Commission. BrightStar Care has earned the award every year since its inception in 2013. In order to qualify for the Enterprise Champion for Quality Award, a franchisor must demonstrate that a minimum of 95 percent of its franchisees are accredited and in good standing with the Joint Commission, the nation’s oldest and largest standard-setting and accrediting body in healthcare that accredits some of the nation’s most well-respected health systems.
- Entrepreneur Magazine’s Franchise 500 – Once again, BrightStar Care ranked among the top of all franchise companies featured on the list at No. 75.[i] More than 1,000 franchise companies applied to appear on the list, making 2018 the most competitive. The key factors that go into Entrepreneur’s evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. All franchises are given a cumulative score based on more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500 in ranking order.
- ForbesNames BrightStar Care a Best Franchise in America – For a fourth year in a row, Forbes ranked BrightStar Care as one of the best franchises in the United States.[ii] The ranking was created using intel and statistics from FRANdata, which analyzed more than 3,300 active franchise brands and compiled data spanning 2012-2016. Researchers narrowed the selection to 60 brands that demonstrated satisfactory longevity, activity and scale. Finally, FRANdata ranked the franchises best to worst using criteria such as system sustainability, system demand, value for investment, franchisor support and stability,
- Franchise Gator – A company that helps match entrepreneurs with the right franchise opportunities, Franchise Gator ranked BrightStar Care No. 4 among the top 100 franchises.[iii] Franchise Gator analyzes FDDs, financial stability, growth, transparency, engagement, continuity, sustainability, and conducts interviews to select the top 100 franchises.
Several BrightStar Care franchisees also won individual healthcare industry based awards, including Leader in Excellence, Provider of Choice and Employer of Choice by BestofHomeCare.com, a leading website for matching clients and families with top-rated homecare providers.[iv]
Meeting Demand in 2019 and Beyond
BrightStar Care is poised for continued growth in all 50 states in 2019. With more than 340 locations in 38 states, there are growing opportunities throughout the country thanks to an aging population that wants to remain at home in their senior years.
BrightStar Care’s full continuum of care allows franchisees to provide care to their clients for all stages of aging as a senior. In home health care provided by BrightStar Care franchisees include:
- Companion care
- Personal care
- Skilled medical care
Because the baby boomer generation wants to age at home, there’s greater demand for all three areas of care. Baby boomers make up the largest living adult generation with 72 million to 74 million people in the United States. Demand will remain strong for years to come as lifespans increase and the following generation, Generation X, is predicted to become the largest living adult generation in 2028.
Providing a continuum of care is attractive for clients and their families because it makes transitioning to the next level of care seamless. Families rest easy with the single home health care provider they trust and can continue to rely on.